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For the fourth time in nine years, Fiat-Chrysler CEO Sergio Marchionne plans to introduce another revival strategy for the Alfa Romeo brand.
According to Marchionne, the Italian automaker is continuing “to work in a pretty determined fashion in trying to reshape the Alfa Romeo platform and I think we will be in a position to outline more at the end of the first quarter of 2014.” The CEO plans to introduce a new five-year strategy for Fiat Group and Chrysler next year, most likely in late April along with the companies’ first-quarter earnings report.
Alfa Romeo 4C Officially Priced From $54,000
As was mentioned before, Alfa Romeo will focus on a new rear- and all-wheel-drive architecture being developed by a small team of engineers that report directly to Harald Wester, Fiat-Chrysler’s chief technical officer as well as CEO at Alfa and Maserati. Sources state that the architecture is being developed to be versatile enough so that Chrysler and Dodge can use it as well. The new architecture is expected to underpin at least four new Alfa models including the Giulia sedan and wagon, a large flagship sedan and a mid-sized SUV.
GALLERY: Alfa Romeo 4C
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Image may be NSFW.
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Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
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[Source: Automotive News Europe]
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