Fans of gorgeous Italian luxury sedans (I’m talking to you, Associate Editor Craig Cole) may have to wait a bit longer for the arrival of the Giulia sedan.
According to Automotive News Europe, the upcoming vehicles that will anchor the revival of the Alfa brand are being delayed. The Giulia sedan was supposed to be launched in Europe at the end of this year, but is instead set to launch in the middle of next year. The SUV, which is based on the Giulia, won’t hit the market until 2017. American debuts of these vehicles occur up to six months after their European launch.
According to sources, Alfa is delaying the vehicle in order to refine its safety and ride quality.
Fiat-Chrysler CEO Sergio Marchionne explained late last month that they are re-examining the global expansion of the Alfa brand, due to the economic slowdown in the Chinese market. He then reaffirmed a 5 billion euro investment that will be used to boost Alfa’s annual global sales to 400,000 units with eight new models.
The AutoNews report suggests that these sales targets are overly optimistic, and that Marchionne is doing his best to manage expectations of the Alfa revival.
[Source: Auto News]
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